![]() Whether you’re a start up with very little time and money, or an established MSP that isn’t growing at the rate you want, our Toolkit will give you the tools, templates, systems and guidance you need to confidently implement a productive marketing plan for your IT services business. Here’s how the site explains the offering:īased on results and the copious number of client success stories we have, the Toolkit is the IT industry’s most successful and proven program for marketing IT services. Founded by Robin Robins, the product claims to be based on over two decades of research with over 10,000 IT services firms. The Technology Marketing Toolkit has been around for over 18 years and has reportedly been used by nearly 20,000 clients. I’m ranking this firm first because these guys pioneered the entire idea of a marketing toolkit. With that said, if you’re considering an MSP marketing toolkit, here are your top options: 1. ![]() And it’s appealing, especially for MSPs that are just ramping up their marketing efforts and don’t have the budget to hire someone internally or engage a full-fledged agency. This product model works best in industry niches, where content is easily applicable to a large number of companies – like, obviously, the MSP industry. ![]() All of the content is white-labeled and supposedly helpful in getting your company more clients. For instance, you might pay $100 per month to get a subscription that includes three blog posts, an ebook, and an educational video. It’s basically templated marketing strategy and tactics that can be used (with a bit of customization) by multiple companies. If you’ve landed on this page, there’s a good chance that you’re already familiar with the interesting marketing service / product model that’s become more popular over the past several years: the “marketing toolkit.“īut, just in case you’re not, let’s clarify: What is a marketing toolkit?
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